The Alberta Diabetes Foundation has launched a 13-month social media campaign, ending November 2017, to make more people aware of the growing problem of diabetes in our province and how they can use Alberta foods as a tool for preventing or managing this disease.

One million people in Alberta have diabetes or prediabetes. This means that 1 in 4 people are at a much higher risk of reduced lifespan and quality of life. This number will continue to rise and is projected to reach 1.3 million by 2026. An epidemic of this magnitude has a negative impact on the Alberta healthcare system and the Alberta economy.

It is important that people with an increased risk of diabetes or that already have diabetes take action to prevent or manage this disease. People with prediabetes can delay or prevent the development of type 2 diabetes by making changes in their diet and by increasing their level of physical activity.

Both type 1 and type 2 diabetes are serious conditions and can lead to the same complications. If left untreated or improperly managed, diabetes can result in a variety of complications, including heart attack, stroke, kidney failure, blindness, and amputation.

With the growing shadow of diabetes looming over our province, the Alberta Diabetes Foundation is taking action to share information that will arm Albertans with the tools they need to create a healthy lifestyle, including using the rich tapestry of products that are available right here.

Our efforts have been spear-headed to date by the great folks at Alberta Pork, Alberta Milk and supported by Alberta Chicken which allowed us to leverage one of the last ALMA grants. But it would mean more to the campaign and those combating this chronic disease to have the full support of the food industry in Alberta (production to processing) on board and we are still looking for your input.

On Wednesday, November 30, 2016, the Alberta Diabetes Foundation and BGCBigs kids went head to head with diabetes in an all out food fight. The Food Fight was a symbolic launch of the 13-month campaign in which the Alberta Diabetes Foundation will actively promote nutrition information on Alberta foods, debunk food myths, present nutrition research and share healthy recipes!
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